01. Introduction

Welcome to the Equality Factory Brand Book, a guide to our organization\'s visual identity. Our mission is a society in which all people have the same status, rights, and opportunities. Our work improves communities through activist and educational action. To communicate our mission and values effectively, a unified and consistent visual presentation is essential. This Brand Book provides clear, unambiguous guidelines for using our visual elements, such as the logo, colors, and typography. Following these rules helps build a strong, recognizable, and consistent brand that supports our goals and strengthens our message.

Visual consistency strengthens our message, builds trust, and makes our organization easier to recognize across diverse audiences. Each element of our visual identity was carefully designed to reflect our identity and values, so proper usage is critical.

02. Name

The full name of the Association is "Stowarzyszenie Fabryka Rownosci" and it is used in official communication. In short, in less formal contexts, we use "Fabryka Rownosci". The name is a key element of our identity and should be used in accordance with this Brand Book to ensure consistency and recognition. The acronym "FR" may also be used where justified and unambiguous.

The Association uses the English translation "Equality Factory Association" and the short name "Equality Factory" for all international communication. In the English version, the acronym is not used.

Stowarzyszenie Fabryka Rownosci
Equality Factory Association

03. Logo

The Association\'s logo consists of a symbol and a wordmark on a transparent field. The primary logo is asymmetrical: the symbol on the left proportionally determines the size of the wordmark, which is left aligned. The logo may be used in the primary color version, monochrome, or reverse. A simplified version consisting only of the symbol (with point symmetry) is also permitted. The wordmark is not used in the simplified version.

The English logo is constructed in the same way, using the translated Association name in the wordmark.

The following modifications are forbidden: transparency, outlines, changing proportions, applying effects, adding or removing elements, scaling individual elements, or changing colors.

primary version, color

primary version, mono

simplified version, color

simplified version, mono

Logo construction

The schematic drawing shows the proportions used and the clear space. The clear space is the area around the logo that must remain free of other visual elements. The clear space is defined by a square with a side equal to one and a half times X.

Logo scheme with clear space

Logo usage

The logo should be placed on a relatively uniform, contrasting background to ensure good visibility and legibility. The logo must not appear on dominant backgrounds or backgrounds with heavy visual noise.

Minimum height on screens: 60px
Minimum height in print: 17mm

04. Typography

Typography is a key element of our visual identity because it helps build brand recognition and consistency. Our typography consists of two main fonts: heading and body. They were carefully selected to reflect our organization\'s character and to support readability and aesthetics in our communication materials.

H1: Lorem ipsum sit amet

H2: Consectetur adipiscing elit

H3: Sed do eiusmod tempor incididunt ut labore

H4: Duis aute irure dolor in reprehenderit in voluptate

paragraph: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

quote: "Dui nunc mattis enim ut tellus elementum sagittis vitae. Ipsum nunc aliquet bibendum enim.
A cras semper auctor neque vitae tempus quam."